BINGXUE is a nationally renowned tea beverage chain brand under Jinan Baodao Enterprise Management Consulting Co., Ltd.,specializing in new tea drinks, ice cream, and freshly ground coffee. We always adhere to the R&D principles of "great taste, generous toppings, and high aesthetic appeal", crafting every cup of tea and ice cream with excellence.
Since launching its international expansion in 2023, the brand has successfully entered 12 countries, including Indonesia, Malaysia, Vietnam, Cambodia, Singapore, Myanmar, Laos, Kazakhstan, the Philippines, the United States, the Netherlands, and Brunei.The brand continues to grow globally, making tasty and affordable freshly made beverages accessible to young consumers around the world.
BINGXUE Story
At the end of 2022, Bingxue officially entered the overseas market, successfully signing a contract with Indonesian customers. At the same time, the construction of overseas subsidiaries was initiated, marking Bingxue’s step towards becoming a global brand.
The establishment and operation of the South China branch of the brand. The number of stores in China exceeded 3,000.
In the same period, an in-depth cooperation with Ele.me was reached, the brand standardization strategy was launched, and the number of stores in China exceeded 2,000.
China's Northeast Branch and Northwest Branch are completed and put into operation. The construction of Bingxue’s Food Industrial Park started in Qihe, Shandong, China. The park includes R&D center, production center, storage center and Baodao Business School.
Brand 5.0 upgrade, introducing the brand character BoBo Bear, and the construction of the digital system was fully launched.
The brand's headquarters entered Xicheng, Jinan, Shandong Province, and the landmark store in Xicheng entered Westin Times Square. The number of stores exceeded 1,300, covering 30+ provinces and cities.
Store 3.0 upgrade. In the same year, it entered the North China, Northeast China, and Northwest China markets, with a total of 869 stores in China.
Established the Operation and Management Center to form an industrial chain development of research and development, procurement, warehousing and logistics, and operation management. The number of stores doubled and exceeded 400.
The brand's headquarters entered Jinan City, Shandong Province through the franchising record of the Ministry of Commerce of the People's Republic of China, and established a warehouse and logistics center to open the chain franchise model
The first Bingxue’s store opened in Taian, Shandong, China, and the iconic product, "Ice Cream Cone Waffle," was born.with sales of 1,350,000 pieces that year.
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