Company Profile
Where there are young people,
there is the time for Bingxue.
Bingxue is a chain brand of ice cream and tea drinks in China, affiliated to Jinan Baodao Enterprise Management Consulting Co., Ltd. It is a well-known Chinese tea drink chain brand focusing on "Signature Coconut and Ice Cream". The headquarters is located in Shandong Province, China. Bingxue covers stores in 31 provinces and cities including Shandong, Hebei, Henan, Shanxi, Shaanxi, Inner Mongolia, Liaoning, Hubei, Hainan, and Xinjiang.By the end of 2022, the number of Bingxue stores worldwide has exceeded 3,000
Bingxue takes "global origin procurement" as its product development concept. It always insists on the research and development direction of "good taste, good ingredients, and high appearance value." The birth of the BoBo Bear IP has brought more vitality and fun to the brand, winning the hearts of young consumers.
Brand History
At the end of 2022, Bingxue officially entered the overseas market, successfully signing a contract with Indonesian customers. At the same time, the construction of overseas subsidiaries was initiated, marking Bingxue’s step towards becoming a global brand.
The establishment and operation of the South China branch of the brand. The number of stores in China exceeded 3,000.
In the same period, an in-depth cooperation with Ele.me was reached, the brand standardization strategy was launched, and the number of stores in China exceeded 2,000.
China's Northeast Branch and Northwest Branch are completed and put into operation. The construction of Bingxue’s Food Industrial Park started in Qihe, Shandong, China. The park includes R&D center, production center, storage center and Baodao Business School.
Brand 5.0 upgrade, introducing the brand character BoBo Bear, and the construction of the digital system was fully launched.
The brand's headquarters entered Xicheng, Jinan, Shandong Province, and the landmark store in Xicheng entered Westin Times Square. The number of stores exceeded 1,300, covering 30+ provinces and cities.
Store 3.0 upgrade. In the same year, it entered the North China, Northeast China, and Northwest China markets, with a total of 869 stores in China.
Established the Operation and Management Center to form an industrial chain development of research and development, procurement, warehousing and logistics, and operation management. The number of stores doubled and exceeded 400.
The brand's headquarters entered Jinan City, Shandong Province through the franchising record of the Ministry of Commerce of the People's Republic of China, and established a warehouse and logistics center to open the chain franchise model
The first Bingxue’s store opened in Taian, Shandong, China, and the iconic product, "Ice Cream Cone Waffle," was born.with sales of 1,350,000 pieces that year.
Join Us
