BINGXUE is a leading Chinese tea beverage brand under Jinan Baodao Enterprise Management Consulting Co., Ltd., specializing in tea drinks, ice cream, and freshly ground coffee. Guided by the principles of “great taste, generous toppings, and high aesthetic appeal,” we craft every cup with heart.
Since 2023, BINGXUE has expanded to 14 countries, including Indonesia, Malaysia, Vietnam, Cambodia, Singapore, Myanmar, Laos, Kazakhstan, Philippines, the United State, Canada, Brunei, Thailand, and Sri Lanka, bringing affordable, freshly made beverages to young consumers worldwide.
With a strong supply chain covering R&D, production, and global distribution, all products and ingredients meet multiple international certifications, ensuring consistent quality and reliable support for our global stores.
BINGXUE Story
The first BINGXUE store opened in Taian, Shandong:That same yea, our signature "Ice Cream" product launched, selling 1.35 million units- a smash hit!
Built centralized warehousing & logistics hub Anchored our HQ in Jinan city, Shandong provincial capital
Obtained franchise filing approval from China's Ministry of Commerce Welcomed the first wave of franchise partners
Operation Management Center Established - Creating an integrated industry chain covering R&D & procurement, warehousing & logistics, and operational management.
400+ Stores Millestone Acheved - 100% year-on-year growth.
3.0 Store Upgrade; Strategically penetrating into North,Northeast &Northwest China Markets.
Settled in Jinan's landmark "West City Xijin Times Center" (Xicheng District, Jinan City)
Stores covered 30+ provinces and surpassed 1,300 locations
5.0 upgrade brand and brith of BoBo Bear
Brand 5.0 upgrade, introducing the brand character BoBo Bear, and the construction of the digital system was fully launched.
Brand Standardization Strategy, surpassed 2,000 stores;
Entered in-depth cooperation with Eleme；
BINGXUE Industrial Park plans to start construction in Qihe,Shandong Province
In the same period, an in-depth cooperation with Ele.me was reached, the brand standardization strategy was launched, and the number of stores in China exceeded 2,000.
Brand Global Expansion Strategy started;
Southern China Regional Branch was established;
Initiated Southeast Asia expansion, marking the first step in overseas market development
South China Distribution Hub Operational in Dongguan,Guangdong offidlally launched to accelerate reglonal expansion;
Overseas Market Breakthrough is that Established Jakarta,Indonesia subsidiary to boost global store growth and Committed to promoting China's new tea culture worldwide.
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