In the current beverage preferences of young people, milk tea occupies an important position. And if you ask which element attracts their attention the most, "matcha" is definitely on the list. From its once niche taste to its current wild growth, matcha has become a popular category favored by consumers. With the arrival of spring, the fresh green of matcha inspires people's beautiful thoughts of "tasting spring" in a timely manner.
Against this backdrop, BINGXUE launched two major matcha drinks on March 5th - matcha ice cream and matcha black sugar pearl milk, bringing a brand new taste experience to consumers. This new product launch coincides with BINGXUE upgrading its milk base across the board. These two matcha season drinks do not add vegetable fat powder and both use a 40% milk base, which includes 0 trans fatty acids, 0 vegetable fat powder, 0 sucrose, and 0 hydrogenated vegetable oil. In this way, not only does it make the milk taste more rich and mellow, but it also achieves the ultimate in health, meeting the current consumers' pursuit of healthy drinks.
BINGXUE's matcha season has become a beautiful scenery in the brand's development process, and has been selling well for 11 years now. These 11 years have been a period of continuous cultivation of the matcha field and polishing of product quality for the brand. Many matcha enthusiasts eagerly await the arrival of the March matcha season every year, and BINGXUE has never disappointed them. With its cost-effective matcha beverage, the brand is highly favored by consumers. From obscurity to widespread recognition today, the BINGXUE matcha series has written a best-selling legend in 11 years.
Why did BINGXUE's matcha drink stand out among numerous competitors and continue to sell well for 11 years? This is inseparable from the brand's insistence on authentic matcha. BINGXUE strictly controls the selection of raw materials to ensure that every cup of matcha drink uses authentic matcha. The unique flavor and delicate taste of authentic matcha set it apart from other alternatives. This persistent pursuit of quality allows consumers to taste the purest taste of matcha and has also earned the brand a good reputation.
The new product, Matcha Bingbingle, perfectly blends the freshness and refreshing taste of matcha. At the moment of entry, one first feels the delicate and dense texture of the smoothie, and then the unique flavor of matcha spreads out in the mouth. The fresh tea aroma interweaves with the refreshing coolness, bringing an unprecedented pleasant experience. And matcha black sugar pearl milk, with rich milk paired with soft and sticky black sugar pearls, and the fresh embellishment of matcha, the three flavors collide and blend perfectly. The chewy texture of black sugar pearls adds a unique pleasure to the drink, and every bite is intoxicating.
BINGXUE opened another year of matcha season in March with two brand new matcha drinks. With a steadfast commitment to authentic matcha, a newly upgraded healthy milk base, and an 11 year long best-selling reputation, we believe that these two new products will ignite a matcha craze in the market, bringing delicious and healthy drinks to more consumers and continuing the glorious chapter of the BINGXUE matcha series. Both health enthusiasts and young people who love to try new things can find their own beauty in BINGXUE's new matcha products.
