In March, the spring atmosphere gradually intensifies, and BINGXUE's matcha season arrives as scheduled. Since launching its first matcha beverage in 2014, the brand has accompanied consumers through 11 springs. On March 5, 2025, two new matcha products, Matcha Bingbingle and Matcha Black Sugar Pearl Milk, which use a brand new four zero milk base, officially landed in stores nationwide, interpreting the new concept of healthy tea drinks with a "zero burden" formula.
From taste symbols to health labels, the 'evergreen code' of matcha
Matcha, a traditional Eastern tea drink ingredient, has continued to gain popularity in recent years due to its elegant tea flavor and unique "health attributes". Its rich tea polyphenols and catechins have antioxidant effects, while the natural aftertaste brought by theanine is more in line with contemporary consumers' pursuit of "light health". The aroma of tea does not hide the milky flavor, and the sweetness does not suppress the clarity, which perfectly meets the core demand of young people to relieve boredom without being indifferent.
40% milk base, the "subtraction philosophy" of a drink
Unlike traditional milk tea that relies on vegetable fat powder for flavoring, BINGXUE's upgraded milk base achieves quality improvement through subtraction. The quadruple breakthrough of 0 trans fatty acids, 0 vegetable fat powder, 0 sucrose, and 0 hydrogenated vegetable oil provides a purer taste experience for matcha iced music. The creamy aroma and subtle bitterness of matcha create a perfect balance, paired with freshly beaten dense smoothies, making the entrance as light as spring snow melting. Matcha black sugar pearl milk innovatively uses slow boiled black sugar, amber syrup, and emerald tea soup to create aesthetic tension in the transparent cup body. Q-pop pearls carry the aroma of coke and tea, becoming a dual enjoyment of visual and taste.
Evergreen genes - using time to precipitate explosive product logic
Every March, regular customers come to ask when the matcha series will return, and the feedback from the store manager confirms the "ultra long standby" attribute of BINGXUE matcha drinks. Over the past 11 years, the brand has continuously optimized its product line through consumer research, from a single tea base to integrating elements such as tea bases and red beans, always iterating around the classic and innovative logic. This stable yet variable strategy not only cultivates a stable customer base, but also makes the matcha series the most recognizable memory point of the brand - when other tea drink brands chase seasonal limited edition, BINGXUE uses its determination to persist in penetrating a category and opens up a differentiated race path in the red ocean market.
Spring has arrived, and BINGXUE stores have quietly launched matcha themed decorations and limited edition cup covers. This brand, which has been deeply involved in the matcha market for eleven years, is responding to market expectations with a healthy upgrade. With a cup of authentic tea, it is presenting consumers with the first green touch of spring 2025.
