In the beverage world of young people today, milk tea has always occupied an important place. When it comes to the highly anticipated category, the matcha series is definitely on the list. The once niche matcha has now completed a magnificent transformation from niche to mass market, firmly rooted in consumer preferences with a wild growth posture.
Matcha, this magical existence, not only has a unique and charming flavor, but also carries a "healthy" aura due to its rich substances such as tea polyphenols, catechins, and theanine. After enjoying a big meal, having a cup of matcha drink can instantly dispel the greasiness and make the body feel relaxed and at ease. Coincidentally in spring, the palette of nature is overturned, everything is revived, and greenery is lush. The fresh green color of matcha complements the flourishing spring day, easily arousing people's romantic thoughts of "tasting spring".
BINGXUE keenly seized this opportunity and on March 5th, brought two new matcha drinks to consumers - matcha ice cream and matcha black sugar pearl milk. The birth of these two new products undoubtedly opens a brand new door of deliciousness for matcha enthusiasts.
It is worth mentioning that with the upgrade of BINGXUE's entire milk base, the two new products of this matcha season have taken their quality to the next level. They firmly do not add vegetable fat powder and use a 40% milk base, which includes 0 trans fatty acids, 0 vegetable fat powder, 0 sucrose, and 0 hydrogenated vegetable oil. In this way, consumers can taste these two drinks with a rich and mellow milk flavor without worrying about health issues, truly achieving a balance between deliciousness and health.
Looking back at the development history of BINGXUE, the matcha series can be regarded as a major highlight of its brand development. Since the establishment of the brand, the long-awaited March matcha season among matcha enthusiasts has become a unique scenery every spring. With its cost-effective matcha beverage, BINGXUE is highly favored by consumers, and the matcha series has been a bestseller for 11 years. These 11 years have been the 11 years in which BINGXUE has continuously refined its products and deeply cultivated its market, as well as the 11 years in which it has established a deep emotional connection with consumers.
In these 11 years, BINGXUE has always adhered to the persistent pursuit of authentic matcha. From the careful selection of matcha raw materials to the strict control of production processes, every step has been infused with the brand's dedication. It is this commitment to quality that has made BINGXUE's matcha drinks stand out among many competitors and become synonymous with authentic matcha in the minds of consumers.
Now, the launch of the new product is undoubtedly another bold exploration and innovation of BINGXUE in the field of matcha. Matcha Ice Music perfectly blends the freshness and refreshing taste of matcha, bringing a touch of cool comfort to the dryness and heat of spring; Matcha black sugar pearl milk cleverly combines soft and sticky black sugar pearls, rich milk, and matcha, interweaving multiple layers of taste on the tongue, bringing an unprecedented and wonderful journey to the taste buds.
I believe that in this hopeful spring, BINGXUE's two new matcha products will continue the best-selling legend of the matcha series for 11 years with their unique charm, bringing unforgettable delicious experiences to more consumers and shining brightly in the spring beverage market.
