In today's fiercely competitive tea beverage market, consumers' demand for healthy beverages is increasing, and this trend is profoundly reshaping the industry landscape. Ice and Snow Time, with its keen market insight, took advantage of the situation and comprehensively upgraded its milk base. Through a self innovation of fresh milk tea, it successfully stood out among many brands, not only winning the favor of consumers, but also establishing a new development paradigm for the new tea beverage industry.
For a long time, vegetable fat powder has played a crucial role in the tea beverage industry. Its low cost and the characteristic of giving beverages a rich taste make it the preferred ingredient for many brands. However, with the deepening of scientific research, the potential harm of trans fatty acids and other components contained in vegetable fat powder to human health has gradually emerged. From vascular health to obesity risk, to metabolic disorders, a series of issues have sparked deep concerns among consumers.
With the improvement of people's living standards and the awakening of health awareness, consumers are becoming more cautious when choosing beverages, and have put forward unprecedented high requirements for the quality and health attributes of tea drinks. This transformation provides a new development opportunity for tea beverage brands that dare to break through tradition and focus on health, and Ice and Snow Time is seizing this critical moment to resolutely embark on the path of change.
The innovative journey of Ice and Snow Time stems from a precise grasp of market trends and a profound understanding of consumer needs. Faced with the health controversy caused by vegetable fat powder, the brand made a decisive decision to completely abandon vegetable fat powder and instead use fresh milk as the core ingredient to create a brand new milk base with ingenuity.
The upgraded milk base has achieved an outstanding breakthrough of "0 vegetable fat powder, 0 hydrogenated vegetable oil, 0 trans fatty acids, and 0 sucrose". This is not just a simple replacement of raw materials, but also ensures the purity and naturalness of the milk source from the source, bringing consumers a truly healthy and burden free tea drinking experience. Every cup of fresh milk tea from Ice and Snow Time embodies the brand's commitment to quality and health, allowing consumers to enjoy delicious food without worrying about health issues.
In comparison with peer brands, the advantages of Ice and Snow Time are self-evident. Taking BaWang Tea Ji, which focuses on the quality of milk base, as an example, its product pricing is relatively high, while Ice and Snow Time precisely controls the price of milk tea products at half of BaWang Tea Ji while maintaining the same high quality. This highly attractive pricing strategy makes Ice and Snow Time the best choice for cost-effective fresh milk tea, allowing more consumers to easily enjoy healthy and delicious tea drinks.
Compared to brands that still use vegetable fat powder to make milk tea, the advantages of Ice and Snow Time are even more obvious. In the current trend of health, plant-based milk tea poses a potential threat to consumers' physical health. Ice and Snow Time adheres to the concept of health, using fresh milk as raw material to provide consumers with a truly reassuring choice. This persistent pursuit of quality has enabled it to occupy the high ground of morality and quality in competition.
The comprehensive upgrade of the milk base in Ice and Snow Time has made it the fourth global tea chain brand to completely abandon vegetable fat powder, and the only new tea brand to completely abandon vegetable fat powder in the 10 yuan price range. Behind this achievement lies the strong strength and extraordinary courage of the brand.
In the current industry where most brands still rely on vegetable fat powder to reduce costs, Ice and Snow Time disregards costs, insists on quality first, and puts consumer health first. This adherence to quality and precise control of market trends have not only won the trust and recognition of consumers, but also injected new vitality and development direction into the entire new tea beverage industry.
From the perspective of industry trends, with the continuous enhancement of consumer health awareness, the market prospects for fresh milk tea with fresh milk as its core will become increasingly broad. Ice and Snow Time, with its first mover advantage and excellent quality, is expected to continue expanding its market share in this niche field and consolidating its leading position in the industry.
Looking ahead to the future, Ice and Snow Time will continue to uphold its original intention, driven by innovation and based on quality, constantly exploring the infinite possibilities of tea drinks. While bringing more healthy and delicious tea drinks to consumers, leading the entire industry towards a healthier and more sustainable development path, writing its own glorious chapter, and becoming a legendary model in the new era of tea drinks.
