From August 21st to 23rd, 2025, FRANCHISE EXPO MALAYSIA 2025, the largest chain franchise event in Southeast Asia, will be grandly held at the Kuala Lumpur Convention Center. As the 8th International Exhibition hosted by the Malaysian Retail Chain Association (MRCA), this event brings together over 500 high-quality brands from around the world, covering diverse fields such as catering, education, and retail, attracting over 25,000 professional visitors and investors to participate in this grand event. On this international platform focused on business opportunities, Chinese new tea beverage brands have become the focus of the exhibition, attracting a large number of investors with its highly popular booth and high-quality product matrix.

During the exhibition, there was a continuous stream of consulting customers in front of the BINGUXE booth, and the signing achievements were remarkable, injecting strong momentum into the brand's further expansion in the Malaysian market. The brand team has conducted in-depth negotiations with potential partners from Malaysia, Singapore, Indonesia and other regions, and its mature cross-border operation experience has won wide recognition. Many investors have stated that BINGUXE's continuous innovation in product development and strict control over quality are the key to its standing out in the fiercely competitive tea beverage market.

A catering practitioner from Kuala Lumpur exclaimed at the exhibition, "BINGXUE's products not only have the cultural heritage of Eastern tea, but also cater to local tastes. Such a brand is really competitive in the Malaysian market". This evaluation highlights the key factor for BINGUXE's successful overseas expansion - being able to flexibly adapt to the localization needs of different markets while maintaining its brand characteristics.

Through this exhibition, BINGUXE has further expanded its influence in the Southeast Asian market. As of now, the brand's overseas expansion has expanded to 13 countries, demonstrating the strong international strength of China's new tea beverage brand. The successful export of BINGUXE not only reflects the competitiveness of the brand itself, but also represents the overall level improvement of China's tea beverage industry and the increase in international recognition.

As a representative brand of China's new tea drinks going global, BINGUXE continues to make efforts in overseas markets with its unique product advantages and mature business model. The brand focuses on product research and development innovation, strictly controls quality standards, and deeply understands local market demand, which together form the successful foundation of its overseas expansion.

With the continuous warming of the global tea beverage market, BINGUXE has further enhanced its brand awareness and expanded its partner network by participating in international exhibitions. The successful participation in this Malaysia exhibition not only brought direct business opportunities for the brand, but more importantly, enhanced the confidence of international investors in Chinese tea beverage brands and opened up a new path for Chinese new tea beverage brands to go global.

In the future, BINGUXE will continue to deepen its overseas market expansion, adhere to product innovation and quality improvement, take Eastern tea culture as its foundation, and be guided by an international perspective, so that Chinese new tea beverage brands can shine more brightly on the world stage.