As the new-style tea beverage market enters a phase of fierce competition, consumers face an increasingly prominent dilemma: should they pursue higher quality at a higher price, or choose affordable products while potentially compromising on health? BINGXUE has provided its own answer to this industry dilemma with a complete overhaul of its milk base—through in-depth supply chain optimization and technological breakthroughs, we have successfully broken the inherent market logic that "high quality inevitably comes with high price," making healthy and delicious fresh milk tea a truly accessible daily choice for the general public.

For a long time, non-dairy creamer has been the foundation for many tea beverage brands to build flavor due to its cost advantage and ease of preparation. However, with the increasing awareness of health, the potential health effects of its trans fatty acids and other components have become increasingly apparent to consumers. In contrast, fresh milk tea, with its pure, natural ingredients and more nutritious base, represents a clear market trend and a direction for consumption upgrading. BINGXUE keenly recognized this fundamental shift and resolutely launched a strategic initiative to comprehensively upgrade its milk base, firmly rejecting non-dairy creamer across its entire product line and embracing the pure era of fresh milk tea. This is not merely a change in ingredients, but a reshaping of its value system centered on consumer health.

In this wave of quality upgrades, BINGXUE's unique advantage lies in its successful resolution of the traditional contradiction between "high quality" and "high cost-effectiveness." Compared to other brands in the same industry that also focus on high-end fresh milk bases, BINGXUE leverages its self-built supply chain system to achieve remarkable price competitiveness through strong cost control and operational efficiency—our fresh milk tea products are priced at only about half that of similar high-quality products on the market. This means that consumers can enjoy the pure taste of fresh milk and premium tea without paying a premium for "health" and "deliciousness." BINGXUE has solidly realized its promise of "delicious and affordable" in the realm of healthy fresh milk tea.

On the other hand, compared to many brands with similar pricing that still widely use non-dairy creamer, BINGXUE's advantage is more fundamental and far-reaching. When price is no longer the decisive factor, the health benefits of the formula become the key to choice. BINGXUE insists on using fresh milk as its raw material, achieving "0% non-dairy creamer, 0% trans fatty acids," eliminating health risks from the source and providing consumers with a truly safe and guilt-free tea beverage option. At the same price point, we offer not just simple taste stimulation, but a more valuable long-term health guarantee.

This is why BINGXUE has been able to stand out in the highly competitive market, becoming the fourth global tea beverage chain brand to completely eliminate non-dairy creamer, and the only brand to achieve this commitment in the mainstream 10 RMB price range. This achievement is significant far beyond a product upgrade. It proves that through forward-looking strategic planning and deep cultivation of the supply chain, a brand can lead the industry's quality standards without passing on costs to consumers. While most brands hesitate to use non-dairy creamer due to cost pressures, BINGXUE chooses to increase its own costs to uphold its quality bottom line, reflecting a deep respect for consumer needs and a precise grasp of market trends.

This "fresh milk tea value revolution" led by BINGXUE is essentially a redefinition of the standards for a good product: it must be healthy, delicious, and affordable. We have not only set a new benchmark for ourselves but also demonstrated another possibility for development to the entire industry—brand growth should not come at the expense of consumers' health or financial burden. In the future, BINGXUE will continue to use "healthy and affordable" as the cornerstone of its product development, continuously optimizing its supply chain to allow more consumers to easily enjoy the pure pleasure of high-quality fresh milk tea, and continuously driving the new tea beverage industry towards a healthier and more inclusive direction.