In February 2026, the global chain tea drink brand BINGXUE officially announced that, after strict verification by the internationally authoritative market position certification agency Shangpu Consulting Group, BINGXUE has successfully obtained the market position certification of "the world's best-selling matcha ice cream". This certification not only marks a breakthrough achievement for Chinese tea beverage brands in the global segmented market, but also confirms the outstanding strength of BINGXUE in product innovation and supply chain control with scientific data.
As an authoritative institution with nearly 20 years of market research experience, Shangpu Consulting Group strictly adheres to regulatory requirements in its certification system and ensures objectivity of conclusions through multidimensional verification. This certification is based on global market data, covering core indicators such as sales volume and consumer satisfaction. After cross validation, it has been confirmed that the sales volume of BINGXUE Matcha Ice Cream ranks first in the world.
This is another heavyweight honor that BINGXUE has won on the international stage, following the brand's opening of over 4500 stores in 16 countries and regions worldwide, fully demonstrating the leading position of China's new tea beverage brand in the global ice cream segment.
Ice cream has always been a classic and popular product of BINGXUE. The brand adopts a unique soft ice technology - compared to traditional ice cream, soft ice has a softer body and lower density, bringing a unique taste experience of melting in the mouth, dense and smooth. Since its establishment in 2014, BINGXUE Ice Cream has been deeply loved by consumers both domestically and internationally for its high sales volume and excellent reputation. In its first year of establishment, ice cream alone achieved an astonishing sales volume of 1.35 million units, laying a solid foundation for the rapid development of the brand.
Among the many flavors of ice cream, matcha ice cream is a major feature of BINGXUE. Selected high-quality matcha raw materials from Jiangsu and Zhejiang provinces, processed through low-temperature and meticulous grinding techniques, fully preserving the fragrance and color of matcha, creating a delicate and smooth excellent taste. Every matcha ice cream blends Eastern tea flavors with Western dessert techniques, becoming a favorite among global consumers.
The certification of "Top Global Sales of Matcha Ice Cream" not only verifies the continuous investment and achievements of BINGXUE in product innovation, but also reflects the brand's strong ability in global supply chain control. From direct sourcing of high-quality matcha raw materials from the production area, to standardized output of soft ice technology, and to stable supply to thousands of stores worldwide - BINGXUE has spent twelve years polishing an efficient, stable, and high-quality ice cream industry chain.
In the future, BINGXUE will continue to adhere to the research and development direction of "good taste, sufficient ingredients, and high appearance", taking matcha ice cream as the benchmark, and continuously launching more products that are deeply loved by global consumers. This certification is not the end, but the starting point of a new journey. BINGXUE will carry the honor and responsibility of being the "world's best-selling" and continue to bring consumers around the world delicious, affordable, and high-quality new tea and ice cream experiences.
BINGXUE was founded in 2014 and is a leading brand in the field of new-style tea drinks and freshly ground ice cream coffee in China. It has signed more than 4500 stores worldwide, covering 16 countries and regions, and is the second largest overseas catering brand in China. The brand always adheres to "global origin procurement", ingeniously integrating fresh fruit tea, milk tea, high-quality ice cream and freshly ground coffee, committed to providing consumers with high-quality products that are "delicious but not expensive".
