In today's increasingly popular concept of healthy eating, consumers have higher demands for beverages. They are no longer just satisfied with the delicious taste, but also pay more attention to the health and nutrition of their drinks. In this era, BINGXUE keenly captured the changes in the market, took the initiative, launched a comprehensive upgrade plan for the milk base, and led the industry into a new era of "health".
BINGXUE has always strived to ensure the purity and naturalness of milk sources at the source. Because the brand understands that high-quality milk sources are the foundation for making healthy and delicious drinks. When selecting milk sources, BINGXUE strictly screens and only selects high-quality raw materials from natural pastures, providing a solid quality guarantee for the upgraded milk base.
To better preserve the aroma of tea, the combination of milk is particularly important. The addition of dairy products not only balances the bitterness of tea, but also gives the drink a more layered taste. The upgraded BINGXUE will fully adopt a milk base of 0 vegetable fat powder, 0 hydrogenated vegetable oil, 0 trans fatty acids, and 0 sucrose, focusing on the fresh milk tea category. This transformation undoubtedly adds higher added value to the brand's products and provides consumers with more reassuring choices.
The milk base is made with fresh milk as the core ingredient, resulting in a richer and smoother taste. Compared with traditional plant-based milk tea, milk based fresh milk tea makes every sip of the drink pure and burden free. It not only meets consumers' demand for low calorie health, but also demonstrates BINGXUE's relentless pursuit of quality.
This upgrade has made BINGXUE the fourth global tea beverage chain brand to completely abandon vegetable fat powder, and the only new tea beverage brand with a price range of 10 yuan to completely abandon vegetable fat powder. This achievement not only reflects the strength and innovative spirit of the brand, but also sets a new benchmark for the industry. In today's tea beverage market, it is very rare to provide high-quality and healthy drinks while ensuring affordable prices. BINGXUE's initiative will undoubtedly attract more consumers who pursue a healthy lifestyle, bringing new opportunities for the development of the brand.
For consumers, BINGXUE's upgraded milk base means they can enjoy delicious tea drinks while also taking care of their health with more peace of mind. For the entire tea beverage industry, BINGXUE's action will drive the industry towards a healthier and greener direction. It will motivate more brands to pay attention to consumers' health needs, continuously innovate and upgrade products, and provide consumers with more high-quality choices.
BINGXUE's move to upgrade its milk base is a bold attempt by the brand to adapt to the trend of the times and meet consumer needs. It not only brings healthy and delicious drinks to consumers, but also injects new vitality into the development of the industry. I believe that in the future, BINGXUE will continue to adhere to the concept of health and innovation, continuously improve product quality, and bring more surprises and healthy choices to consumers.
