The cold wind, accompanied by the smell of firecrackers and gunpowder, swept through the streets and alleys, but the winding queue in front of BINGXUE store remained lively and bustling. The red lantern gently swayed at the corner of the eaves, reflecting the customers' red noses from the cold. Cup after cup of steaming milk tea was handed to the palm of the hand, and memories of the New Year belonging to this era rose in the misty air.
In the traditional and modern intertwined Spring Festival scene, young consumers are interpreting the sense of festive ceremony in a brand new way. When they shuttle around the mall carrying shopping bags, they always tacitly walk towards the tea shop at the corner; After the family reunion dinner, three generations no longer only share melon seed candies, but also handmade tea drinks with different sweetness levels; On the benches in the waiting area of the cinema, viewers holding limited edition New Year's cups are searching for exclusive holiday Easter eggs on the zodiac patterns on the cup body.
BINGXUE has gained insight into the evolution of this consumption scenario and has built a bridge between traditional festivals and modern life through product innovation. The R&D team combines boiling techniques with contemporary tea aesthetics, while preserving the rich and mellow taste of the tea soup, and incorporating the flexibility of seasonal ingredients. When consumers lightly sip the winter special, they can not only taste the aroma of tea, but also feel warmth and comfort. This cross time and space flavor dialogue brings fresh vitality to traditional New Year customs.
The store operation team understands the essence of festival services and warmly welcomes customers during the Spring Festival, achieving a year-on-year increase of 58.8% in GMV in the national market. The single store turnover exceeded 46000 yuan, and the daily turnover of 186 stores exceeded a historical high! This achievement is inseparable from the hard work and dedication of all BINGXUE employees, as well as the support and love of consumers for the brand. Customer praise is the inexhaustible driving force for a brand's progress and the key to its stable development. The new results indicate that BINGXUE must double its efforts to provide consumers with more delicious tea drinks and high-quality services, elevating mechanized commercial transactions into warm emotional connections.
When the neon lights of the city light up on the way home, those figures holding BINGXUE milk tea are continuing to write the cultural code of the Spring Festival in the way of contemporary young people. They use the fragrance of tea to connect the daily scenes of visiting temple fairs, watching New Year's films, and gathering with friends and family, transforming traditional festivals into modernity through the alternation of cups and lanterns. This may be the most touching scenery of the new consumer era - it not only continues the cultural genes in its bloodline, but also shines with the innovative light of this era. BINGXUE will create new brilliance in the new year, seeking more possibilities and opportunities. In the new journey, BINGXUE will deeply understand the preferences and pulse of young consumers, and with a keen market sense, develop more new products that integrate diverse flavors and trendy elements, further narrowing the distance with consumers and building a close emotional bond. At the same time, accelerate the layout in the national and even international markets, and deliver this warm tea drink that carries tradition and innovation to every corner of the world, allowing more people to immerse themselves in the unique tea culture atmosphere created by BINGXUE, and witness the brand's continuous writing of commercial legends and cultural chapters together.
