While many Chinese food and beverage brands are still cautiously testing the waters abroad, one name is rapidly making its mark on the global map — Bingxue Shiguang. As China's second largest overseas food and beverage brand, it has swiftly expanded to 11 countries in 12 months, bringing the sweet taste of tea and ice cream to the tropical winds of Southeast Asia, the vast expanses of Central Asia, and the urban pulse of Europe and America. Currently, Bingxue Shiguang's footprint has deeply embedded itself in the streets and alleys of 11 overseas countries, including Malaysia, Indonesia, Vietnam, Singapore, the Philippines, Cambodia, Myanmar, Laos, Kazakhstan, the United States, and the Netherlands, with an overseas contracted store network exceeding 1,500.
Behind this series of impressive figures lies not a superficial brand aura, but the hard power of the supply chain forged through deep cultivation and "hard work". The supply chain is precisely the invisible anchor that enables Ice and Snow Time to forge ahead in the global market.
Back in 2018, when most of its peers were still focused on the fierce competition in the domestic market, Ice & Snow Time had already proactively launched a key strategy of self-building its supply chain. After years of refinement, it has achieved an impressive 85% self-production rate in core raw material control. This not only means stronger control over the source of quality, but also builds a solid moat in the complex global trade environment - from export qualification certification to stringent testing standards, its own factories and professional R&D team have become the backbone force to efficiently complete these "compulsory courses for going global".
This independent control over the core links of the supply chain provides a crucial foundation of stability and agility for the global expansion of Ice & Snow Time. Being independent in raw material supply essentially holds the key to achieving global consistency in products and serves as the foundation for swiftly responding to diverse market demands.
If self-built factories are regarded as controlling the "source of vitality", then an efficient global warehousing and logistics network is the lifeblood that ensures the precise irrigation of this "source" to every "plot of land". The global logistics system of Ice & Snow Time has demonstrated mature layout wisdom: in every country it expands into, the main warehouse stands as a strategic hub, undertaking the core function of resource scheduling and distribution; while the front-end warehouses, which penetrate deep into the market, act like sensitive antennae, greatly reducing the physical and temporal distance between products and stores, significantly enhancing terminal response speed and operational resilience.
What deserves more attention is that Snow Time has taken a crucial step in some key countries - establishing local factories. This is not only a strong supplement to the warehousing network, but also the cornerstone of a deep localization strategy. Localized production means stronger resilience against regional market fluctuations, lower integrated logistics costs, and the fastest response to local consumer taste preferences. This three-dimensional layout of "general warehouse + front warehouse + (regional) factory" has built an efficient, resilient, and cost-optimized global logistics network, becoming a solid backbone for the efficient operation of its 1,500 overseas stores.
The efficiency generated by this increasingly mature supply chain system is by no means limited to supporting the expansion of overseas territories. Its powerful synergistic effect has begun to feed back and nurture the domestic stronghold. Domestic stores also benefit from the scale procurement advantages, stable quality assurance, and continuously optimized cost structure brought by this system. The global supply chain collaboration enables domestic and overseas businesses to leverage each other, forming a virtuous bidirectional empowerment cycle.
The journey of Ice & Snow Time's expansion overseas clearly demonstrates that in the global food and beverage arena, Chinese brands are undergoing a profound transformation from "model export" to "system export", and from "light and quick exploration" to "heavy and deep cultivation". Its deep globalization practice centered around the supply chain has not only won market share for itself, but also illuminated a more resilient and sustainable path for latecomers.
When the depth of the supply chain becomes a yardstick for measuring a brand's determination to globalize, the global layout of Ice & Snow Time is injecting a solid and surging "hardcore" force into the Chinese catering industry's expansion overseas.
