In the current global trend of healthy eating, the tea industry is undergoing a silent yet profound transformation. As consumers' scrutiny of ingredient lists becomes increasingly strict and their vigilance towards "technology and brute force" deepens, Ice and Snow Time keenly captures the pulse of this era and takes the initiative to launch an unprecedented "comprehensive upgrade of milk base" plan, leading the new tea beverage industry into a healthy new era centered on "real fresh milk".
The core of this upgrade is a thorough purification of the "milk base": all products firmly reject vegetable fat powder, hydrogenated vegetable oil, trans fatty acids, and sucrose. These four promises of "zero additives" are like a sharp surgical knife, accurately removing the health hazards that have been criticized in traditional milk tea. Artificial additives such as vegetable fat powder have been widely used in the industry due to their low cost and significant fragrance and thickening effects, but their potential health risks have increasingly raised concerns among consumers. This move by Ice and Snow Time is a brave subversion of past industry habits.
Instead, it is a return to the true power of dairy products - a brand new milk base with fresh milk as the core ingredient. This choice is not a simple replacement of ingredients, but a clever reconstruction of the flavor of the beverage. The natural richness and smoothness of fresh milk inject an irreplaceable vitality into tea drinks. It can not only effectively balance the natural astringency of high-quality tea, but also interweave its rich natural milk fat and protein with the tea aroma to create a more layered, full and smooth flavor experience. The soul of a good cup of milk tea lies in the harmonious resonance between tea and milk. Ice and Snow Time understands this well, and its upgraded fresh milk tea is committed to allowing the natural aroma of each tea leaf to bloom purest and longest under the gentle wrapping of high-quality milk.
What is particularly noteworthy is the strategic location anchored by the upgrade of Ice and Snow Time - the mainstream price band of 10 yuan. This has placed it in a unique position on the global tea beverage landscape: Ice and Snow Time has become the fourth chain tea beverage brand in the world to completely abandon plant-based tea powder, and the only one to firmly anchor such a high-quality and truly healthy fresh milk tea experience in the 10 yuan price range. This strategic choice embodies a profound insight and respect for the health needs of the mass market, declaring that "health" is not an unattainable luxury. Ice and Snow Time has proven through solid actions that even in the fiercely competitive mainstream price range, the brand can still adhere to its original intention of quality, refuse to compromise on costs at the expense of health, and truly realize the vision of "pure and burden free" national health drinks.
When consumers take a sip of the upgraded fresh milk tea from Ice and Snow Time, their tongue not only flows with the richness of milk and the elegance of tea aroma, but also with a brand's determination to anchor health and sail with real materials in the tide of the times, forging ahead with determination. The "milk based revolution" of ice and snow time not only reshapes the value of the drink in hand, but also silently promotes the new tea beverage industry to sail towards a healthier, more transparent, and more respectful future for consumer rights - the true taste of health will eventually infiltrate every inch of the market and become an unstoppable trend of the times.
