In August 2025, the 49th Guangzhou International Catering Franchise Exhibition of Fuzhong GFE2025 was grandly opened at the Pazhou International Convention and Exhibition Center in Guangzhou. As one of the most influential exhibitions in the Chinese catering industry, this exhibition has attracted entrepreneurs, investors, and industry experts from around the world to gather together to explore the development trends of the catering industry and discover high-quality business opportunities. Among the many participating brands, the popular new tea drink brand BINGXUE has become the focus of the exhibition, with crowds surging in front of the booth and a continuous stream of potential customers seeking consultation and negotiation.

At the exhibition site, BINGXUE attracted a large number of investors' attention with its unique brand charm and mature business model. The booth design is dominated by the brand's iconic orange and white tones, complemented by fresh and fashionable visual elements, perfectly showcasing the brand image of "health, youth, and vitality" during the BINGXUE. The on-site staff provided professional and meticulous explanations, combined with carefully prepared product tasting sessions, allowing visiting customers to fully understand the brand's advantages and franchise policies.

As one of the representative brands in the new tea beverage industry, BINGXUE brought the latest product lines and operational models to the exhibition. The most eye-catching among them is the brand's recently upgraded "0 Milk Essence" fresh milk tea series, which has received unanimous praise from the audience for its healthy tea drink solution. Many investors have expressed that BINGXUE's insistence on using fresh milk instead of traditional vegetable fat powder not only conforms to the current trend of healthy eating, but also demonstrates the brand's foresight and social responsibility.

During the exhibition, the BINGXUE booth maintained a high level of popularity. Intending franchisees from all over the country have stopped to inquire and have a detailed understanding of the brand's development history, product features, operational support, and profit model. The brand's professional investment team patiently answers every customer's question, and through detailed data analysis and successful case sharing, helps investors make wise franchise decisions.

We chose BINGXUE not only for its product competitiveness, but also for its well-established franchise support system, "said a contracted franchisee from Guangzhou." From site selection evaluation to employee training, from material distribution to marketing support, BINGXUE has a mature standardized process, which gives us confidence in opening a store and operating.

This exhibition is a milestone for the development of the BINGXUE brand. Through this international exhibition platform, BINGXUE not only consolidates its brand influence in the domestic market, but also showcases the innovative strength of China's new tea beverage brand to global investors. The numerous cooperation intentions reached during the exhibition will inject new impetus into the brand's channel expansion nationwide.

Looking ahead to the future, BINGXUE will continue to adhere to the development concept of "health, quality, and innovation", continuously improve its product system and service standards, provide more competitive business opportunities for franchisees, and bring consumers a better tea drinking experience. With the continuous improvement of brand influence, BINGXUE is steadily advancing towards the goal of becoming a benchmark brand in China's new tea beverage industry.

The successful participation in the Guangzhou International Catering Franchise Exhibition once again proves the leading position and huge development potential of BINGXUE in the industry. The person in charge of the brand said, "We will take this exhibition as an opportunity to further optimize franchise policies, enhance operational support, help more entrepreneurs realize their entrepreneurial dreams, and share the development dividends of the new tea beverage industry together !”