On August 15, 2025, the new tea beverages brand BINGXUE officially opened its second store on Wuhua Street in Kwun Tong, Hong Kong, just four months after its first store opened in Mong Kok. This rapid expansion pace not only demonstrates the brand's firm confidence in the Hong Kong market, but also marks the accelerated landing stage of its high quality and high cost -effectiveness strategy in Hong Kong. As China's second-largest overseas F&B brand, BINGXUE has surpassed 4,500 global stores, and Hong Kong, as an international window, undoubtedly becomes an important strategic pivot for its global layout.

The location of BINGXUE on Wuhua Street in Kwun Tong continues the brand's expansion logic of "seizing popular shops" - Kwun Tong, as an important commercial and residential area in Hong Kong, combines the consumption power of white-collar workers and local residents. It is worth noting that the expansion speed of BINGXUE in the port far exceeds expectations. In March 2025, the brand announced plans to open its first store in Mong Kok, which quickly sparked a wave of queues after its official opening in April. Now, just four months later, Kwun Tong Second Store has followed suit, which shows the brand's optimistic expectations for the Hong Kong market. Industry insiders analyze that the rapid expansion of BINGXUE's stores is due to its mature supply chain system, as well as its precise and cost-effective positioning, which has enabled it to quickly establish a foothold in the fiercely competitive Hong Kong tea beverage market.

As a global consumer hub, Hong Kong's tea beverage market is fiercely competitive, with local brands generally priced between HKD 30-40 per cup. And with the advantage of the mainland supply chain, BINGXUE quickly won the favor of Hong Kong consumers by providing high-quality products at more affordable prices (average price of HKD 15-25).

Global direct procurement of raw materials to ensure product quality: BINGXUE adheres to the "four zero standard" milk base formula of 0 vegetable fat powder, 0 hydrogenated vegetable oil, 0 trans fatty acids, and 0 sucrose. All milk teas are made with a 40 zero milk base, abandoning the commonly used vegetable fat powder and artificial additives in traditional tea drinks.

BINGXUE founder Jiang Huabei once said, "With 8.5 billion people worldwide, the market is large enough, but going global requires long-term preparation for supply chain and brand awareness." As an international financial center, Hong Kong is not only a testing ground for brands to explore the high-end market, but also an important hub for its radiation to Southeast Asia and even the world.

From the popularity of the first store in Mong Kok to the rapid establishment of the second store in Kwun Tong, BINGXUE has successfully opened up a market in Hong Kong with its dual wheel drive of "high quality and high cost-effectiveness". With over 4,500 stores worldwide, the brand is using Hong Kong as a springboard to expand into broader overseas markets. In the new era of tea drinking going global, can BINGXUE continue to lead the way? The answer may be hidden in the next cup of "ultimate cost-effectiveness" tea beverages.