Unconsciously, the 'first cup of milk tea in autumn' has entered its sixth year. This initial internet meme has now evolved into a phenomenon level festival involving collective participation in the tea beverage industry. A cup of milk tea is no longer just a thirst quenching drink, but a symbol of seasonal rotation, emotional currency, and social interaction. As the autumn breeze gradually rises, the cup of milk tea held by people carries a richer connotation than the drink itself.

The choice of autumn milk tea is deeply rooted in the evolution of contemporary consumer psychology. The desire of modern young people for "atmosphere consumption" is becoming stronger and stronger. A cup of milk tea has become a "micro ritual" for them to resist the mediocrity of life, and a delicate gesture to announce the seasonal flow to the world. At the same time, the wave of health concepts is sweeping across the tea industry, and more and more consumers are paying attention to the "fresh milk tea" label when making purchases. Health and quality have become the core demands of the new generation of consumers.

In the face of this consumer trend, BINGXUE actively welcomes challenges and decisively launches a comprehensive upgrade plan for its milk base. With the determination to refuse “non-dairy creamer", it strives to create a matrix of fresh milk tea products and lead the tea beverage industry into a new era of "health". The brand firmly abandons non-dairy creamer and chooses fresh milk as the core raw material to create a new milk base. This innovative measure has achieved a major breakthrough of "zero non-dairy creamer, zero hydrogenated vegetable oil, zero trans fatty acids, and zero sucrose", ensuring the purity and naturalness of milk sources from the source, and providing consumers with truly healthy and burden free tea drinks.

Compared with other tea beverage brands, BINGXUE has demonstrated significant advantages. Compared to CHAGEE, who also emphasizes the quality of milk base, the price of BINGXUE's milk tea products is only half of the former, making BINGXUE the first choice for cost-effective and healthy milk tea. While maintaining high quality, the brand pays more attention to the actual purchasing power of consumers, allowing more people to enjoy healthy and delicious fresh milk tea, truly realizing the brand promise of "delicious but affordable".

Compared to similar brands that still use unhealthy non-dairy creamer to make milk tea, the advantage of BINGXUE is even more obvious. Although the prices of some brands are similar to those of BINGXUE, in today's increasingly clear trend of health, the threat of plant-based milk tea to consumers' physical health cannot be ignored. BINGXUE always adheres to the concept of health, using fresh milk as raw material to provide consumers with truly healthy and burden free tea beverage choices, which reflects the brand's high sense of responsibility for consumer health.

In the fiercely competitive tea beverage market, BINGXUE has stood out with this milk based upgrade. The brand has become the fourth tea beverage chain brand in the world to abandon non-dairy creamer, and the only new tea beverage brand to abandon non-dairy creamer within the 10 yuan price range. This achievement not only demonstrates the brand's technological strength, but also highlights its business philosophy of "putting consumer health first".

The comprehensive upgrade of BINGXUE not only optimizes the product formula, but also leads the healthy development trend of the tea beverage industry. The brand has proven through practical actions that health and deliciousness can coexist, and high quality and cost-effectiveness can coexist. In this autumn, when consumers raise the cup of BINGXUE Fresh Milk Tea in their hands, they not only taste the season, but also a commitment to health and quality.

From internet memes to industry phenomena, from emotional expression to health pursuit, "the first cup of milk tea in autumn" is being given new connotations. BINGXUE injects healthy new vitality into this special seasonal ceremony with innovation and responsibility, making every cup of milk tea a healthy confession to a better life. In this autumn, choosing 0-milk essence fresh milk tea during BINGXUE is choosing a healthier and higher quality lifestyle.