When BINGXUE opened its first store in 2014, many people had no idea what "soft ice" was. That year, this budding brand sold 1.35 million ice cream servings. For a new brand, this figure is clear proof of consumer recognition — great taste, affordable price, and irresistible craving for more.
No one could have predicted that more than a decade later, this signature ice cream would earn the title of "world's number one".
In February 2026, Shangpu Consulting Group, a globally authoritative market certification institution, officially confirmed that BINGXUE Matcha Ice Cream was awarded the honor of "Global Sales Number One". With nearly 20 years of professional research experience, the organization conducted multi-dimensional verification on global market data in strict accordance with standardized evaluation norms. Covering core indicators including sales volume and consumer satisfaction, it finally verified that BINGXUE matcha ice cream ranks No.1 in sales worldwide.
This achievement is both unexpected and well-deserved.
It surprises people because in most consumers’ perception, the global ice cream sales champion has always been dominated by international major brands. Few would expect a Chinese tea beverage brand to surpass them in this category. Yet it is also reasonable, as BINGXUE’s soft ice is truly extraordinary.
It adopts exclusive soft ice technology. Unlike hard ice cream sold in supermarket freezers, soft ice features a moderate freezing temperature, richer texture and lower density. Scoop a spoonful into your mouth — no need to bite, it melts smoothly on its own, just like a cool cloud. Its unforgettable flavor impresses everyone at first taste. Many loyal customers share the same feeling: after trying BINGXUE ice cream for the first time, they are amazed at how wonderful ice cream can be.
The launch of the matcha flavor has endowed this soft ice with the perfect soul. BINGXUE selects high-quality matcha raw materials from Jiangsu and Zhejiang regions. Through low-temperature fine grinding, the rich original aroma of matcha is fully preserved. It presents a slight bitter note on the palate, which is perfectly balanced by the mellow sweetness of soft ice, leaving a delicate and smooth aftertaste. The sweetness comes from real matcha instead of artificial essence, showing the unique elegant charm of premium matcha. Even those who do not favor sweet flavors are easily won over by this matcha soft ice.
From 1.35 million units in its first year to the world’s bestseller today, BINGXUE has walked this path for more than ten years. During this period, the brand has never stopped polishing its ice cream products. It continuously optimizes the raw material supply chain, upgrades soft ice production equipment, and refines in-store operation standards. Every serving of BINGXUE matcha ice cream maintains a consistent rich texture and stable high quality. Consumers may not fully understand the efforts behind the product, but they give the most genuine affirmation through repeated purchases.
Winning the "world's best-selling" certification is both an honor and a milestone for BINGXUE. It proves that the brand’s insistence on developing soft ice and matcha flavor is the right choice. It also proves that as long as the product quality is excellent enough, it will win global recognition beyond national borders.
Of course, ranking first in global sales is never the end. BINGXUE keeps a simple original intention: to let more people taste this classic matcha soft ice, and bring lasting delight to loyal fans. After all, the best certification is not the certificate hung on the wall, but the heartfelt comment from every customer after tasting — "Another one".
