In February 2026, an accreditation issued by an international authoritative institute once again put BINGXUE in the spotlight. Following rigorous review by Shangpu Consulting Group, BINGXUE has been officially certified as the world’s top-selling brand for matcha ice cream, thanks to its outstanding market performance. This milestone marks a significant moment in BINGXUE’s development journey. It also proves that Chinese tea beverage brands have earned data-backed recognition across global niche markets.
Shangpu Consulting Group is a reputable organization with nearly 20 years of experience in market research. Its certification framework complies strictly with relevant regulations, and multi-dimensional assessments guarantee fully objective conclusions. Based on global market statistics covering core indicators such as sales volume and consumer satisfaction, the certification has been cross-verified and confirmed: BINGXUE’s matcha ice cream ranks No.1 in global sales. In short, over the surveyed period, BINGXUE has sold more matcha ice cream worldwide than any competing brand.
Such remarkable achievements never come overnight.
Since BINGXUE was founded in 2014, ice cream has remained an all-time classic and fan favorite across all stores. Crafted with our exclusive soft-serve technique, our product differs greatly from conventional hard ice cream available on the market. Featuring a softer texture and lower density, it delivers a fluffy, light mouthfeel instead of a firm bite, melting gently on the tongue just like clouds. This distinctive taste is truly unforgettable. It is this unique sensory experience that has made BINGXUE’s ice cream instantly recognizable from the very beginning.
In its launch year alone, BINGXUE sold 1.35 million servings of ice cream. This figure may seem unremarkable today, yet for a newly established brand, it stood as the most genuine proof of consumers’ preference and approval. From then on, BINGXUE took ice cream as its signature product and kept investing in this business line.
Among all ice cream flavors, matcha has become BINGXUE’s iconic specialty. Our matcha ice cream adopts premium matcha sourced from Jiangsu and Zhejiang provinces. Through low-temperature fine grinding, we fully retain the natural aromatic notes and subtle astringency of matcha, while creating an incredibly smooth and delicate texture. The perfect blend of authentic matcha flavor and creamy soft-serve combines the elegance of Eastern ingredients with the richness of Western ice cream, leaving customers with a one-of-a-kind taste memory. Many patrons become loyal repeat buyers after their first try, and even visit our stores specifically for this signature matcha ice cream.
The title of the world’s best-selling matcha ice cream is an impartial recognition of BINGXUE’s years of dedication. This is no empty advertising slogan, but a tangible result supported by solid global market data. Behind this honor lies BINGXUE’s continuous efforts in product innovation, steady improvement of supply chain management, and the trust from consumers all over the world, shown through every purchase they make.
For BINGXUE, this prestigious award is a brand new starting point. Moving forward, we will continue to deepen our layout in both ice cream and tea beverages. With superior ingredients, meticulous craftsmanship and approachable pricing, we will bring this world-class matcha soft-serve ice cream to more lovers around the globe.
