​In the beverage world of young people today, milk tea has always occupied an important place. When it comes to the highly anticipated category, the matcha series is definitely on the list. The once niche matcha has now completed a magnificent transformation from niche to mass market, firmly rooted in consumer preferences with a wild growth posture.

​In the season of growing spring and spreading greenery, the tea beverage market is also experiencing a refreshing trend. BINGXUE launched two new matcha products on March 5th - Matcha Bingbingle and Matcha Black Sugar Pearl Milk, with the health concept of "four zero milk base" and classic formula, once again igniting consumers' enthusiasm for matcha drinks. This is not only the brand's keen insight into market trends, but also a continuation of its eleven year dedication to the field of matcha.

​In March, the spring atmosphere gradually intensifies, and BINGXUE's matcha season arrives as scheduled. Since launching its first matcha beverage in 2014, the brand has accompanied consumers through 11 springs. On March 5, 2025, two new matcha products, Matcha Bingbingle and Matcha Black Sugar Pearl Milk, which use a brand new four zero milk base, officially landed in stores nationwide, interpreting the new concept of healthy tea drinks with a "zero burden" formula.

​In the vast starry sky of the global catering market, Chinese catering brands are gradually emerging and emitting a unique light. Among them, BINGXUE is like a dazzling new star. As the second largest overseas catering brand in China, it has made remarkable achievements in the overseas market since setting sail.

​In the current beverage preferences of young people, milk tea occupies an important position. And if you ask which element attracts their attention the most, "matcha" is definitely on the list. From its once niche taste to its current wild growth, matcha has become a popular category favored by consumers. With the arrival of spring, the fresh green of matcha inspires people's beautiful thoughts of "tasting spring" in a timely manner.

​The healthy trend in the tea industry is reshaping consumer choices, and BINGXUE is responding to the needs of the times with a silent self reform. When the controversy over vegetable fat powder spread with anxiety, this brand chose to integrate the "subtraction philosophy" into its product core - removing redundant additives, returning to the true value of dairy products, and interpreting the pure taste with a cup of fresh milk tea.