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Company Profile

BINGXUE

Where there are young people,

there is the time for Bingxue.

Bingxue is a chain brand of ice cream and tea drinks in China, affiliated to Jinan Baodao Enterprise Management Consulting Co., Ltd. It is a well-known Chinese tea drink chain brand focusing on "Signature Coconut and Ice Cream". The headquarters is located in Shandong Province, China. Bingxue covers stores in 31 provinces and cities including Shandong, Hebei, Henan, Shanxi, Shaanxi, Inner Mongolia, Liaoning, Hubei, Hainan, and Xinjiang.By the end of 2022, the number of Bingxue stores worldwide has exceeded 3,000

Bingxue takes "global origin procurement" as its product development concept. It always insists on the research and development direction of "good taste, good ingredients, and high appearance value." The birth of the BoBo Bear IP has brought more vitality and fun to the brand, winning the hearts of young consumers.

Established
in
Global employees
+
Global stores exceed
+
Franchise

Joining Franchise Conditions

Passionate in beverage industry and agree with the brand management philosophy

Franchisees personally manages the store and obeys the company's unified management

Store Profits

Product gross profit is about 60%

Fast breakeven period

Survival rate over 90%

Franchise Services

Free design store drawings

Provide comprehensive store operation training

Abundant marketing activities and promotion plans to boost store sales

Russia, China, Myanmar, Thailand, Cambodia, Laos, Vietnam, the Philippines, Malaysia, Singapore, Brunei, Indonesia, Timor-Leste (all Southeast Asian countries)

Best-seller Products

Strawberry-Sundae

Strawberry-Bing-Shake

Strawberry-&-Matcha-lce

Peach-Sundae

Mango-Sundae

Mango-Bing-Shake

lce-Cream-Jasmine-Tea

Ice-Cream-Assam-BlackTea

Chocolate-Sundae

Brown-Sugar-Bubble-Sundae

Bingxue-Ice-Cream

Assam-Blsck-Tes

News & Events
2025.04.22

BINGXUE Matcha Season New Product Launch, Continuing 11 Years of Best Selling Legend

​In the beverage world of young people today, milk tea has always occupied an important place. When it comes to the highly anticipated category, the matcha series is definitely on the list. The once niche matcha has now completed a magnificent transformation from niche to mass market, firmly rooted in consumer preferences with a wild growth posture.
2025.04.15

Early spring on the tongue, BINGXUE matcha season is new

​In the season of growing spring and spreading greenery, the tea beverage market is also experiencing a refreshing trend. BINGXUE launched two new matcha products on March 5th - Matcha Bingbingle and Matcha Black Sugar Pearl Milk, with the health concept of "four zero milk base" and classic formula, once again igniting consumers' enthusiasm for matcha drinks. This is not only the brand's keen insight into market trends, but also a continuation of its eleven year dedication to the field of matcha.
2025.04.15

BINGXUE Matcha Season, Unlock New Spring Taste

​In March, the spring atmosphere gradually intensifies, and BINGXUE's matcha season arrives as scheduled. Since launching its first matcha beverage in 2014, the brand has accompanied consumers through 11 springs. On March 5, 2025, two new matcha products, Matcha Bingbingle and Matcha Black Sugar Pearl Milk, which use a brand new four zero milk base, officially landed in stores nationwide, interpreting the new concept of healthy tea drinks with a "zero burden" formula.
2025.04.14

BINGXUE's journey to the sea is bright and brilliant

​In the vast starry sky of the global catering market, Chinese catering brands are gradually emerging and emitting a unique light. Among them, BINGXUE is like a dazzling new star. As the second largest overseas catering brand in China, it has made remarkable achievements in the overseas market since setting sail.
2025.04.11

BINGXUE Matcha Season's New Products Shine, Continuing the Legend of Best Selling

​In the current beverage preferences of young people, milk tea occupies an important position. And if you ask which element attracts their attention the most, "matcha" is definitely on the list. From its once niche taste to its current wild growth, matcha has become a popular category favored by consumers. With the arrival of spring, the fresh green of matcha inspires people's beautiful thoughts of "tasting spring" in a timely manner.
2025.04.10

BINGXUE milk base, balanced aesthetics on the tip of the tongue

​The healthy trend in the tea industry is reshaping consumer choices, and BINGXUE is responding to the needs of the times with a silent self reform. When the controversy over vegetable fat powder spread with anxiety, this brand chose to integrate the "subtraction philosophy" into its product core - removing redundant additives, returning to the true value of dairy products, and interpreting the pure taste with a cup of fresh milk tea.
2025.04.08

BINGXUE - The Global Narrative Behind New Tea Drinks

​As Chinese catering brands flock to overseas markets, BINGXUE takes root in foreign soil with a unique posture. This is not only a story about business expansion, but also a practice of product philosophy and supply chain wisdom.
2025.04.07

The inheritance of Chinese New Year flavor in the aroma of tea, BINGXUE interprets the new consumption landscape with quality

​The cold wind, accompanied by the smell of firecrackers and gunpowder, swept through the streets and alleys, but the winding queue in front of BINGXUE store remained lively and bustling. The red lantern gently swayed at the corner of the eaves, reflecting the customers' red noses from the cold. Cup after cup of steaming milk tea was handed to the palm of the hand, and memories of the New Year belonging to this era rose in the misty air.
2025.04.03

BINGXUE upgrades milk base to impress consumers with innovation

​In today's increasingly popular concept of healthy eating, consumers have higher demands for beverages. They are no longer just satisfied with the delicious taste, but also pay more attention to the health and nutrition of their drinks. In this era, BINGXUE keenly captured the changes in the market, took the initiative, launched a comprehensive upgrade plan for the milk base, and led the industry into a new era of "health".